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transparency

A collection of 5 posts

Twitter asks users to OK iOS 14.5 tracking

Twitter asks users to OK iOS 14.5 tracking

As part of iOS 14.5, Apple’s App Tracking Transparency forces developers to ask permission for something they used to be able to do for free: track iOS users. Today, Twitter is joining the ranks of other developers and adding a prompt that asks users to enable tracking on

Audience Isn’t The Only Solution To CTV’s Transparency Issues

Audience Isn’t The Only Solution To CTV’s Transparency Issues

While conversations around connected TV tend to center on the leading streaming services, there are more than 200 CTV providers. A complex, fragmented ecosystem has created a lot of confusion about what’s for sale to advertisers, how they can target their ads, and what kind of data is available.

How Supply Path Optimisation Is Driving Greater Transparency

How Supply Path Optimisation Is Driving Greater Transparency

As programmatic continues to become a larger share of media spend, advertisers are taking more ownership of programmatic buying and concluding, along with the agencies that work on their behalf, that bespoke supply strategies can drive outsized results. The programmatic supply chain can be difficult to navigate for any brand

The first Pre-Bid CTV Contextual Planning and Targeting Toolset has been launched

The first Pre-Bid CTV Contextual Planning and Targeting Toolset has been launched

Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers can now utilise Peer39’s contextual analysis to understand the programming surrounding CTV ad impressions, giving them deeper insights

The core issue within Adtech tax

The core issue within Adtech tax

For years, advertisers and publishers alike have complained about the “tech tax,” the programmatic fees they see as eating into media budgets. But programmatic trading requires infrastructure and partners just to function—let alone effectively. And those partners have to get paid. According to an eMarketer report, Adtech tax amounts