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A collection of 4 posts

These Apps Will Benefit The Most From Apple's Pending IDFA Changes

These Apps Will Benefit The Most From Apple's Pending IDFA Changes

Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they were unable to before. There are exceptions. If your app attracts niche audiences, it might need a

Twitter asks users to OK iOS 14.5 tracking

Twitter asks users to OK iOS 14.5 tracking

As part of iOS 14.5, Apple’s App Tracking Transparency forces developers to ask permission for something they used to be able to do for free: track iOS users. Today, Twitter is joining the ranks of other developers and adding a prompt that asks users to enable tracking on

Facebook Ads & iOS 14: What Can You Do to Overcome Data Loss?

Facebook Ads & iOS 14: What Can You Do to Overcome Data Loss?

If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing last summer with the rollout of Limited Data Use that limited tracking

Apple Hit With IOS 14 Privacy Complaint In France

Apple Hit With IOS 14 Privacy Complaint In France

Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in the country, lodged a complaint with France’s