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A collection of 14 posts

The CTV landscape in Europe

The CTV landscape in Europe

The UK is Europe’s most advanced CTV advertising market. There are a few reasons for this. London continues to be a key hub for advertising and ad technology in Europe, and the cultural and linguistic ties with the United States has meant that both ad tech and consumer-facing devices

Who is Winning the CTV Platform Wars in Europe?

Who is Winning the CTV Platform Wars in Europe?

When we talk about the streaming wars, often we’re looking at the battle for supremacy between the major subscription streaming services – think Netflix, Disney+, Amazon Prime Video, and Discovery+. But there’s a parallel battle going on between the CTV platforms on which these services are distributed. The stakes

EU launches probe into Google digital advertising

EU launches probe into Google digital advertising

The EU's competition watchdog has said it would probe Google's advertisement technology business. The bloc is concerned the US tech giant "has made it harder for rival online advertisement services to compete." The European Commission on Tuesday opened a formal antitrust investigation into Google, alleging the US tech company could

Europe’s Fractured CTV Landscape

Europe’s Fractured CTV Landscape

To Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at

EU Commission fines Google for abusive Adtech practices

EU Commission fines Google for abusive Adtech practices

The European Commission has fined Google €1.49 billion for breaching EU antitrust rules. Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google's rivals from placing their search adverts on these websites. Commissioner Margrethe Vestager, in charge of

CTV and OTT Race in the European TV Space: Challenges and New Growth Points

CTV and OTT Race in the European TV Space: Challenges and New Growth Points

Throughout the past decade, viewers’ rising demands for streaming services and their changing viewership habits have been transforming the European digital TV market. AVOD in the European digital TV market AVOD is a relatively recent phenomenon in the European content sector. Pluto, Samsung TV Plus, and Rakuten have lately entered

IAB Europe Releases Guide to the Programmatic CTV Opportunity

IAB Europe Releases Guide to the Programmatic CTV Opportunity

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide

The state of Programmatic CTV

The state of Programmatic CTV

Defining CTV Advertising in Europe When it comes to defining connected TV (CTV)advertising, we encountered not only a lack of consistency in what constitutes CTV across differentmarkets, but we also found an array of definitionswithin markets. For some, it’s any TV connected to the internet. For others, it’

CTV advertising and the European landscape

CTV advertising and the European landscape

This study covers six markets; the European ‘Big 5’ markets of France, Italy, Germany, Spain and UK, as well as Sweden. The ‘Big 5’ commonly denote the countries with the largest populations in Europe. By extension, they are also the top media markets in many regards and most notably, Europe’

EU wants to work more closely with US over tech governance

EU wants to work more closely with US over tech governance

The European Union has stated that it hopes to work more closely with the US to develop effective tech regulation. The announcement comes as legislators from the bloc anticipate a more collaborative relationship with Washington under president-elect Joe Biden, who is scheduled to assume office in January. In preparation for

CTV penetration is higher in the UK than in any European country

CTV penetration is higher in the UK than in any European country

CTV penetration is higher in the UK than in any European country

Advertisers With Programmatic In-House Models in Europe Are Declining

Advertisers With Programmatic In-House Models in Europe Are Declining

The latest findings from IAB Europe’s Programmatic Advertising Spend Research reveal that revenue from programmatic advertising models grew by 23% in 2019

Programmatic ads now make up 77% of display in Europe

Programmatic ads now make up 77% of display in Europe

According to the 2020 IAB Europe Attitudes to Programmatic study which surveyed over 350 advertisers, publishers, agencies and ad-tech vendors from 31 markets, programmatic ads now make up 77% of display. Now in its sixth year, the study has become an industry benchmark to show how programmatic advertising attitudes, adoption