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digital advertising

A collection of 7 posts

EU launches probe into Google digital advertising

EU launches probe into Google digital advertising

The EU's competition watchdog has said it would probe Google's advertisement technology business. The bloc is concerned the US tech giant "has made it harder for rival online advertisement services to compete." The European Commission on Tuesday opened a formal antitrust investigation into Google, alleging the US tech company could

Premium digital advertising delivers higher brand recall, lift than rest of Internet

Latest tranche of Benchmark Series of research looking into the importance of context and premium media environments on advertising's impact shows superior performance of premium digital advertising environment Advertising in premium digital channels delivers more than two times better recall and brand lift than the rest of the Internet, while

IAB Europe Releases Guide to the Programmatic CTV Opportunity

IAB Europe Releases Guide to the Programmatic CTV Opportunity

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide

Digital Advertising Trends 2021 to 2030: An Industry Update

Digital Advertising Trends 2021 to 2030: An Industry Update

* 2020 digital marketing became the dominant medium as consumers were stuck to their screens as lockdowns loomed over most countries. * The last few years print marketing has slowly but surely faded into digital marketing – and the recent pandemic helped accelerate the final moments of the outgoing trend. Digital marketing took

Facebook provides Tips on Maximizing Lead Generation via Facebook Posts and Ads

Facebook provides Tips on Maximizing Lead Generation via Facebook Posts and Ads

Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook's tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with

The difference between a good supply-side platform and an excellent one

The difference between a good supply-side platform and an excellent one

The digital advertising industry has always moved quickly and been subject to many external influences, such as changes in legislation and the emergence of new content distribution platforms. To thrive in any fast-paced industry, companies need to have the development capabilities and flexibility to roll out new solutions that shake