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consumer behaviour

A collection of 6 posts

Reaching consumers during pandemic-driven life transitions

Reaching consumers during pandemic-driven life transitions

While consumer habits and tastes are always evolving, there used to be some things marketers could count on year in and year out. Lots of Americans would get their first jobs right out of college and subsequently need grown-up furniture and work clothes. In a few years they might marry

Creating better ad experience for consumers

Creating better ad experience for consumers

Creating a better ad experience for consumers can be accomplished by making ads more relevant. Delivering relevant video advertising starts with reaching the right audience, but it doesn’t end there. Selecting appropriate media types and delivering effective creative are also key to making campaigns more relevant. The former requires

CTV and OTT Ad spend is following new consumer habits and will soar in 2021

CTV and OTT Ad spend is following new consumer habits and will soar in 2021

Ad spend is following new consumer habits and will flow to OTT and CTV faster than expected. Most media planners have by now realized that effective TV buys must consider CTV and OTT as many desired audiences are increasingly hard, if not impossible, to reach via traditional TV. The shift

The rise of experience-driven immersive content

The rise of experience-driven immersive content

Experiences have gone online Buyers expect a lot from the businesses from which they choose to purchase. Speed, reliability and service are all essential, but increasingly buyers look for better overall experiences. This expectation has expanded from consumer-facing to business-facing companies. The notion of personal and professional lives has merged

Mobile marketing strategies will carry brands to the finish line of 2020.

Mobile marketing strategies will carry brands to the finish line of 2020.

Holiday selling is different this year. We’re in uncharted territory. With the right strategies, tactics, and technologies in place, brands can still make this holiday shopping season a lucrative one. The focus should be on how to make it easier for customers to shop with you when and how

Pandemic triggers US consumers to switch brands at unprecedented rates

Pandemic triggers US consumers to switch brands at unprecedented rates

A Shock to loyalty According to a recent McKinsey study, the crisis has prompted a surge of new activities, with an astonishing 75 percent of US consumers trying a new shopping behavior in response to economic pressures, store closings, and changing priorities. This general change in behavior has also been