adtech - Adlive Content Hub

Sign in Subscribe

adtech

A collection of 12 posts

Digital ad spend accelerates 49% in the first half of 2021 to hit £10.5bn

Digital ad spend accelerates 49% in the first half of 2021 to hit £10.5bn

Caution and hesitation have given way to boundless optimism among digital advertisers over the first six months of the year, with new figures recording an eye-opening 49% year-on-year rise to £10.5bn. More impressively, the statistics chart a 42% increase versus ad spend in the first half of 2019, proving

Australia's competition watchdog has called for new regulations to address Google’s dominance in the adtech industry

Australia's competition watchdog has called for new regulations to address Google’s dominance in the adtech industry

Australia's competition watchdog has called for new regulations to address Google’s dominance in the adtech industry, after an 18-month inquiry exposed "ineffective" competition and opaque practices that are driving up the price of adtech fees and undermining trust in the sector. Google oversees 90% of ad impressions in the

The Future of Programmatic AdTech

The Future of Programmatic AdTech

In 2020 programmatic advertising continued to reign supreme, with real-time bidding (RTB) media purchases making up over 80% of media buying in the US. In 2020, global programmatic ad spend reached an estimated 129 billion US dollars, and spending is set to surpass 150 billion in 2021. Programmatic media buying

The State of Play in Ad Fraud

The State of Play in Ad Fraud

While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry, one unwanted aspect of our sector continues to lurk ominously: ad fraud. In this article, ExchangeWire speaks to a number of industry professionals to assess how ad fraud has developed

How Apple’s New ‘Hide My Email’ Feature May Plague Publishers And Ad Tech

How Apple’s New ‘Hide My Email’ Feature May Plague Publishers And Ad Tech

Hello, subscribers, are you there? Newsletter operators may ask that question more often, after Apple announced new privacy protections for email users earlier this month at the company’s annual Worldwide Developers Conference. Specifically, Apple introduced “Hide my Email,” a feature that generates fake email addresses that forward to someone’

EU launches probe into Google digital advertising

EU launches probe into Google digital advertising

The EU's competition watchdog has said it would probe Google's advertisement technology business. The bloc is concerned the US tech giant "has made it harder for rival online advertisement services to compete." The European Commission on Tuesday opened a formal antitrust investigation into Google, alleging the US tech company could

Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that

EU Commission fines Google for abusive Adtech practices

EU Commission fines Google for abusive Adtech practices

The European Commission has fined Google €1.49 billion for breaching EU antitrust rules. Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google's rivals from placing their search adverts on these websites. Commissioner Margrethe Vestager, in charge of

3 Ways To Prepare For post-covid Consumer Behavior Shifts

3 Ways To Prepare For post-covid Consumer Behavior Shifts

During the second summer of the pandemic, there’s reason to feel hopeful. Vaccines are rolling out and signs point to pent-up consumer demand, but a lot of unknowns remain. By the time schools reopen, economic activity will likely be in full swing, and the longer-term implications of newly learned

Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush

Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must earn their spot in a few ways. First, they must understand the supply constraints

Ecommerce, adtech and privacy: How 2020 has transformed the future of the high street

Ecommerce, adtech and privacy: How 2020 has transformed the future of the high street

Retailers and brands can drive the recovery of physical store sales through first-party data collaborations, helping to reach the customers most inclined to buy there and improve their shopping experience. Last year accelerated a trend we have been seeing for many years on the British high street. From the collapse

How ad tech’s technology leaders bring personal conviction to their work

How ad tech’s technology leaders bring personal conviction to their work

Allison Moy Hayhurst, vice president of customer success at Xandr, had a formative realization early as a people-manager in advertising technology. “I often tell my team, ‘If I do not know there is a problem, I cannot help you solve it, and if I do not know about a win,