Roku To Pass 100M US Users In 2020
Roku is clearly one of the winners as TV consumption has continued its swift shift to streaming during the pandemic. Hey there, cord cutters. The video streaming giant will top 100 million US users in 2020 – a 26.4% year-over-year increase – and touch nearly half the country’s CTV viewers, Business Insider reports. Reaching that audience is a top priority for advertisers, and Roku's relatively low prices and aggressive approach to licensing its operating software has helped it maximize household penetration in the US and beyond. In January, Roku announced that 15 TV brands would launch Roku TV models in North America and the UK, giving it access to a much wider range of devices across different price points in both regions, a strategy that will continue to help Roku gain market share in the future. And in the nearer term, Roku reached a deal with WarnerMedia last week for the distribution of HBO Max on its platform