Advertisers around the world significantly increased their investment on Twitter in Q3
Advertisers around the world significantly increased their investment on Twitter in Q3
Advertising revenues increased 15% to $808 million. Advertisers around the world significantly increased their investment on Twitter, seeking to engage a larger audience around the return of events as well as increased and previously delayed product launches. In the last three weeks of the third quarter, ad revenue was up 19% year over year with fairly consistent daily growth rates during that period. Notably, during the quarter, Twitter began experimenting with a prompt that encourages people to read an article if they attempt to Retweet it without reading beyond the headline. People who Retweet articles now open them 33% more often before sharing. With sports and live entertainment events returning in the third quarter, the company announced an updated and extended partnership with NBC Olympics in the United States to amplify NBC Olympics’ vast coverage of the 2021 Tokyo Games and 2022 Beijing Games with a daily live studio program.